How to run ads and maybe you’re not which is why we wanted to create this Article for you on how to set up the facebook Article ads but if you’re not looking just for Article video ads maybe you’re looking for lead ads maybe you’re looking for any other type of Facebook ad or just maybe you’re looking for reasons on our ways to actually make your Facebook ads work make sure to stay tuned to this entire Article because we’re gonna give you tons and tons of resources on Facebook ads and what to do so that way you can have better success with your campaigns oh and if you don’t believe me just make sure to stay tuned to the very end at least and we’ll give you one other training on how to actually make your Facebook ads convert now again Facebook video ads are a really great way to capture audience’s attention.Facebook Video Ads.
It’s also a great way to figure out how much people are interested in your content it’s a great way to actually tell a brand story or to deliver a message without even necessarily needing words to deliver that message so let’s go ahead and hopon over into Facebook business manager where we actually set up all of our campaigns and we’ll show you how to set up one of these Article ad campaigns and give you some pointers along the way as well alright guys so once you get over to business Facebook comm all you’re gonna do is hit this button right here go down to all tools and then select ads manager some people actually suggest uploading it from the page itself you can definitely do that that’s really more if you’re doing an on page ad versus a ghost ad
which ghost ads obviously don’t exist on the page itself that’s written you would actually want to go to the page just to upload the Article but that’s really it other than that you want to manage all of your ads in ads manager all right now the cool thing is with Article views they even made this new objective to help you get views on your Article what this objective does is targets people who are likely to actually watch 10 seconds or more of a Article since that would be thead objective or the optimization objective we’re gonna select layer which we’ll talk about but just because you’re trying to run a Article ad doesn’t mean that you have to run the Article views’ objective
how to create successful facebook video ads 2020
I just want to make that very clear we could actually run two different ad objectives on one Article if we wanted we could run the Article and you would want to actually you would run the Article views objective to get more views on the Article people typically don’t watch an Article that only has four views on it right or they’re less likely to watch it if it only has four views so you add the Articleviews objective to kind of add that authority to that Article letting people know that yes it’s a watchable Article you will actually like it but alternatively you could set up a traffic ad or you could set up a conversion ad say thatArticle that your that you’ve set on Facebook you want to actually take those people and drive them to a popular blog article right you’re talking about specific topic
you have a whole blog article that you’ve written on it but obviously we don’t want to talk about maybe a 15 20 minute conversation in aFacebook app so we would create a Article talking about that blog article and the major points to draw people in and then tell them to click the button below to drive them to that blog article in that case we would want to use the traffic objective as well so just so you guys are aware just because you’re running a Article ad doesn’t mean you have to use the Articleviews campaign the Article views campaign really just helps you get again more views on the Article it targets people who are likely to view the ad so you can see you know
we’ll just select the Article views objective you’ll set up your name and then we’re gonna click continue for the ad set section really the only important things as far as Article are concerned an you using Article you know you’ll set up your audiences and do all of that but after you set up your audiences you’ll need to select your placements so you’ll come in here and here are my recommendations for Facebook placements for Articles you’ll always want to do feet that’s the best place to put Articles in like just period okay best place to put them is in the feet so always do that what you’ll want to consider is one to use in-stream Article suggested Articles And you can even use this section of audience network for your Articles downhere what I would recommend is if you’re going to use these five sections so this section this section and then the audience network down here Facebook Video Ads.
you’re going to use those you need to have a large and substantial ad budget meaning if you only have a thousand dollars to spend I probably wouldn’t dedicate anything to end stream Article suggested or any of the audience network really you’re looking at budgets of 10k plus before you even start to want to look at instant articles in-stream Articles all of these other suggestions just because they typically get lower conversion and they’re put on for example the audience network isn’t on Facebook site
Facebook has partnerships with a bunch of other websites out there that they’re allowed to place advertisements on right so that would be the audience network and so you wouldn’t necessarily want to be putting a ton of Articles on other platforms necessarily unless you have that budgetto cover that right so that’s really the only thing you’ll want to know there the next thing is going to be your optimization for ad delivery like
I Mentioned most of you are going to use the 10-second Article views’ which means that they will optimize the ad to get people who are going to watch 10 seconds or more of your Article at the lowest cost meaning they’re gonna go and try and find people who want to watch these Articles at the lowest cost but to do that to complete that objective they have to watch at least 10 seconds of thatArticle so you can do through play – through play is good for if you’retrying to you know figure out if somebody’s watching at least 15 seconds create Facebook Video Ads.
if your Article is shorter than 15 seconds it’s gonna get the most completed Article Plays if the Article is 15 seconds or shorter right but for longer Articles They’re going to optimize it for people most likely to play at least 15 seconds so if it’s 15 seconds or less they’re just gonna optimize it to get as many people watching as much of that Article content as possible if it’s more than 15 seconds they’re gonna get it to where people are watching at least 15 seconds of a Article okay most people won’t use two-second continuous Article views this is where they watch at least two seconds and that counts as and basically a compilation of that objective right and you don’t typically want to optimize for that type of campaign unless you’re running more of a brand awareness Article ad right if you’re selecting all of these like you’re selecting in the audience Network you’re selecting in-stream Articles and suggestive Articles
you have that branding budget you could use that objective then when you’re trying to get actual conversion and figure out people that actually care about the ad and optimize for those people that are watching the content you’re gonna want to use ten-second Article views the next thing we’re going to do is move to the ad itself so this part is super easy you’re either going to create one or use an existing post so if you use an existing post you need to go ahead and post it on your page right that’s the difference between a ghost ad which is where you create it versus a on page ad where you actually use an existing post the on page ad is one that people can see on your page if you create the ad in facebook ads manager they’re not gonna be able to see it on your page Facebook Video Ads.
so you need to ask yourself do we want that organic engagement number one because it’s gonna provide organic engagement number two do we want this to be an ad that we actually put out to the public that everyone can see all of the time because if not then you’re going to want to create a ghost at once you created if you select to create a ghost and it’s gonna look simply like this you’re gonna come in you’ll see single Article right here you’ll select your page that you’re going to place it on you can do the incident experience if you want but most people aren’t going to just for a simpleArticle ad basically once they click on the ad it’s gonna open up an entire page experience
where they can see kind of pretty much a landing page on Facebook So you can choose to do that or not it’s kind of up to you for the purposes of this Article though since we’re just talking about Article ads were just gonna cover the Article so you can see we’ve selected a Article on here and it shows updown here right pretty cool now all we have to do is submit all of the information in this section right here so our text is going to be this caption right here so whatever caption that you create needs to go up here people like to say oh keep them short it really just depends on the Article are you giving alonger form Article or is this going to be a shorter Article not only that but what is the actual objective Facebook Video Ads.
the Article are we trying to get them just to click something to leave a comment or are we trying to drive them to a landing page of some kind right it’s gonna determine what you should write up here there is no formula to writing captions guys this is all about finding ways to write creative stuff that’s going to entice people to click next if you don’t want to add a button like if you don’t need them to drive them anywhere and you’re just getting them to watch a Article then you don’t need this websiteURL
but if you’re trying to take them somewhere else off of Facebook you’re gonna want to click add a website URL then you’re just gonna put in your website so we’ll put in my site for example serial entrepreneur dot Academy So the display link is optional but basically what you need to know is if you have serial entrepreneur dot Academy up here I can’t go down here and put mykey calm right so look if I click off it’s actually not going to let me do that when I click submission like click to submit this Facebook Video Ads.
Actually show it right here just because it’s just the display but when I go to submit it it’s actually going to deny me of that ad so you need to put something that’s actually related to your URL that you’re using all right that’s gonna be down there boom your headline needs to be super enticing you can see on mobile there’s only so many characters that you can put so try to make your entire headline fit like don’t you don’t want it to do the ellipses and then continue on to where you can’t read it the only other thing I would say is just make it enticing you know do some kind of question if you can or make a bold statement do something like that the news feed description
you’ll want to add if you’re planning on running it on desktop which most of you are because you’ll see right below the best or what top 5 online business opportunities right there right click to learn more I can even adda call to action to help this call to action right so click to learn more boom learn more or click learn more to learn more you could even do that right and then you can actually choose your button just make sure that your button actually lines up with where you’re taking them if you’re taking them to a blog article don’t put SHOP NOW
that wouldn’t make sense right but that’s pretty much it all you need to do from here is just click go well after you set up yourFacebook pixel and turn that on then you’re just going to click confirm but this is our ad guys as you can see it looks like on mobile boom looks good on mobile looks good on desktop as long as the Article fits that’s pretty much your biggest hurdle that you have to overcome and that you decent copy now what you could do is create several versions of this one ad using different copy and headlines different call to actions here different buttons maybe maybe try a subscribe button something like that but basically guys what you want to do is you just want to make sure that it’s something that these people are going to want to click on
your Article is really what’s going to do more of that then even the copy or the captions okay the captionsin the copy will help using emojis is totally fine as well but just know that this little thumbnail image is really what’s going to help you do the best at your campaign so speaking of thumbnails if you want to do that all you have todo is click customize Article and then you can see right here we can actually go through and select one of the images that we want to use for our thumbnail soI could actually make that our thumbnail if I want it and once that’s our thumbnail boom you can come down here and that even looks really really cool as well right.
we could use that as an ad and this right here is super enticing it’s going to get people to click just because of how cool of a view it is that’s really all you have to understand for the Articles of it it’s going to start playing automatically but you want something super enticing so that way as they’re scrolling through they start to see oh what the heck is that and they scroll up and then click on it right or it starts automatically playing but guysFacebook ads are really really great Article ads aren’t even the best way to door necessarily the only way rather to do good Facebook marketing or to perform good Facebook marketing if you want to learn more about other types of marketing how about check out this Article up here in the top right hand corner onFacebook lead ads I know you’re gonna love that one too the next thing
I want to do is I want to ask you guys a question are you currently using facebook Article ads or not are you using Article at all on Facebook really those are my questions if you are right yeah I’m using Facebook ads and if you are are you seeing good results with it if you’re not using Facebook Ads also right now below and why haven’t you started using Facebook ads I’m curious to know those answers make sure to leave em right below this Article so lastly I want to go through some quick tips that you guys can use while creating your Article Ads that way you get just really a better result number one show Articles
That don’t necessarily require sound because that a lot of people keep their sound off on their phones because they’re out in public they don’t want tobe blasting sound out in the middle of public right so what you should do is consider adding some Article content in there that doesn’t actually require sound or maybe it has text actions that come across the Article to help with the message of the Article number two is ensure that your Articles Are on autoplay you want to engage multitasking newsfeed scrollers as fast as possible and playing your Articles automatically is the best way to do soto be eligible for auto-pay autoplay sorry you need to bid by cost per impression CPM rather than cost per click
So this is where you’re doing it cost per impression bid versus cost per click you’ll see that in the settings as you’re setting up the Article ad just don’t rush through the setup of theArticle and actually read through it on each step and you’ll see where it asks you to set by an impression or cost per click number three is going to be keep your Article length short you don’t really necessarily need to have a 15 minuteArticle every single Article now that doesn’t mean that a 15 minute Article Isn’t going to work but the majority of the time you’re gonna want to use Articlesthat are anywhere from 15 seconds to 60 seconds long somewhere between there’s usually a good medium and then when you need longer form Articles you can incorporate those as well number four is looking at the analytics and data for your Articles
if people aren’t watching a Article if the average view 3 rate is like four seconds on a 30 second Article it’s probably not doing a good job at the very beginning of the Article expressing what you’re trying to give to those people and giving the call to action to take to make sure that they engage or stay watching the Article longer so just make sure that you’re looking at the data on your Articles to determine if you should keep running that Article or not but those are my tips that’s how to set up a Facebook Article ad simply and effectively if you have any questions about setting up Article ads please make sure to leave them right below this Article
we will make sure to get answers to you also if you want to see more on Facebook ads and marketing but I Need you to do me a favor and hit the thumbs up button if we get a hundred thumbs ups I will make sure to make more Articles on Facebook ads but if I don’t see a hundred thumbs up on this Article it lets me know that you guys aren’t interested so we probably will look at other types of Articles later on but that’s it for today’s Article like I said in the beginning since you stayed till the end all you have to do is check out this Article on the top right hand corner on how to make your Facebook ads actually convert step by step