How you can get access to our free Facebook Ads training webinar that’s a three part series with a ton of email content to follow up with you that’s free training for you on Facebook ads make sure that you stay tuned. You’re gonna want to get that so you may have seen Facebook lead ads before and a lot of people are confused about how they work and how to actually set one up effectively so like. I said in the beginning in this video we’re gonna go through some step-by-step processes that you’re going going to want to make sure that you take care of to make sure that your ads run effectively but also some tips that. I’m going to recommend you implement into your campaigns so that way you get the best result and spend the least amount of money to get those leads so let’s go ahead and hop right in now. There are several reasons why you’re going to want to use lead ads or lead forms on Facebook‘s platform let’s go through those really quickly number one. They’re optimized for mobile that is super important obviously today’s day and age it needs to be optimized for mobile number two as you get fewer drop-offs from conversion right and the reason why is because they’re staying directly on Facebook.

Create Facebook Lead Ads

When they see that ad they’re not going to a click funnels landing page or on your website to submit that information so what does that mean less steps involved meaning. They’re more likely to convert number three is forms can be customized customization is key and you can add in photos and URLs and copy and change everything up to make it look like it’s your business and really fit your brand so that’s important number four is that it integrates with your CRMs that way you can directly take that information imported into your CRM and start marketing to those people either with Facebook ads on in another form Instagram ads email re-marketing whatever you want to do to re-market to those people number 5 is you can easily reach the people that really are involved or want to know more about your business or your clients business that. You’re working for it’s because of the fact that you’re going to use these and this is one of those key points Facebook Lead Ads.

I was talking about one of those tips from Cereal Entrepreneur is that you should be using these lead forms on people that are already familiar with your brand nor-cold traffic yes you can use them for cold traffic. They are most effective when someone already knows your brand so let’s go through setting these up. I’ll Give you some more tips alright guys so let’s go ahead and get into creating the lead ad or the lead form for your ad campaign essentially what. I want to recommend first is if you guys are new to Facebook ads and marketing you’re gonna want to use Facebook or Facebook Lead Ads this is actually business manager the business manager platform you don’t want to use the boost post option trust me if you’re a marketing professional or even. You’re not a marketing professional. You’re looking to do to do this for your own small or medium-sized business you’re going to want to use the ads manager platform so you actually come in you’re gonna go over to all tools and you’ll click ads manager once you have that you select your ad account right here and then boom. you’re gonna create your campaign now what we’re gonna do is. We’re going to create a lead generation ad you’re gonna name your ad so we’re just gonna put tests for this is going to be something internal that you’re gonna want to create for yourself.

You do that you just click create nex tstep is to set up your ad set which is all of your ad targeting options where it’s being placed all of that. So you’ll select the business page right the actual Facebook business page and Facebook Lead Ads you’ll come in and if you have a catalog integrated with products you sell online you can integrate that into it we’re not going to do that for this example. You’ll set your targeting now some key points here to understand about lead ads is the fact that lead ads work better on traffic that is already warm to your content that already knows a little bit about who you are so that being said. You’re not going to use the use a lot of saved audiences you’re gonna use primarily custom audiences people. Who have visited your website take an action on your Facebook page or Instagram page something like that before right Saved audiences you can use but that is if you have no data whatsoever even then even if you know you don’t have a ton of website traffic. I recommend taking customer lists email lists.

Best way to Create Facebook Lead Ads

Whatever you can and uploading those and creating look-a likes rather than using saved audiences. You’ll get all your targeting all of this is super important if it’s everyone in this location. I want you to take that into consideration you know someone like a restaurant they can service everyone in a location right but let’s say they have a TV repair store you’re only gonna want to do people who live in this location. I’m traveling if that would include everyone in that location I’m not gonna get my TV repaired so. I don’t need this service to be shown to me right so don’t do everyone in this location for a service like that if that’s who. You’re trying to generate leads for for example you would want to do people who live in this location right and vice versa if someone is traveling and that’s who you’re trying to target. You’re trying to sell suitcase repair Facebook Lead Ads.

I don’t know if because somebody mess up their suitcase while. They’re traveling that could be something you would want to do set up your age range set up your gender setup any languages that might mean anything to you and then boom that’s all of your geographic and demographic targeting then you can set up your detail targeting and you know narrow things down even further you can exclude audiences you can add a connection type whether they like your page again all of that re-marketing comes into play there then you’re gonna set up your placements. I recommend always doing edit your placements you’re not going to do Instagram let’s just say for this example. We’re not gonna do Instagram we don’t want to do Facebook stories or instant articles this is totally up to you and how your audience will engage with the platform being used set up any mobile devices. You want to target a mobile device specifically then you have your budget and schedule. You’ll setup either daily or lifetime all of this is you know standard setup for a appright doesn’t really matter it does matter.Facebook Lead Ads.

This example trying to show you how to set up a lead form this is not as important this is information you need to take you know into consideration with your entire Facebook Campaign and also your budget and everything like that but once. You get all that set up we’re going to move on to the next step and remember you want to be naming all of these you know relevant to whatever step it is you know whatever your audience was that’s what. You’ll name your ad set your ad name is gonna be lead generation you know lead gen form and then whatever the call-to-action may be something like that right set the page set the Instagram placement. You are going to advertise it on Instagram and then you’re gonna actually set up the ad so the ad can be set up on it as a carousel a video and image. 

I recommend images and video they’re just the easiest but like I said for that remarketing purpose if your remarketing people who are already super interested in your product. They’re dead already and you just want to send them some testimonials and get them to maybe even you know set that appointment or call in this would be a perfect way to do it. You send them a carousel ad showing them video testimonials of clients right that your client has had set up that testimonial wheel and then the call to action is call us right so that’s where you come down he’s set up your call to action you know. 

Where is it learn more something like that book now get offer apply now whatever is sign up you know whatever is going to be most relevant to your load your campaign that’s what you want to put right there alright then what you want to do is you set up your Facebook pixel right you integrate that. we’re going to set up a lead form now you can see. I’ve already built out a test before let’s just go ahead and create a new one you can also duplicate one and then make changes later first thing you’re gonna do is come in and name your form do not forget to name your form it’s just name your form alright go into your settings that’s the first thing Facebook Lead Ads.

I like to do you’ll set up your English configuration settings or language settings. You’ll want to determine whether you want it to be restricted or open restricted means no one else can share it to other people that are allowed to sign up for it like. I saw an ad and then shared it with someone else they wouldn’t be able to sign up for that lead form. They weren’t directly sent that ad from Facebook’s ad targeting options right so why would that be useful well say you you target people in Florida and for some reason your audience is guaranteed to share it with people who live in Washington State right you don’t want people in Washington state. You don’t service them so it would be nice for you to do it restricted so you don’t get that type of engagement and waste time and money on people who don’t matter right or you can leave it Facebook Lead Ads.

Open if you don’t care who submits the form you’re just trying to let collect cold traffic boom there you go leave it open set up your field IDs if you would like to set up custom field IDs tracking parameters. So if say you were in an area where there’s a Spanish Speaking population and an English-speaking population you would set up the parameters language and the English language and then Spanish. If you had two separate campaigns one with English copy one with Spanish copy right that’s all that is then after. You’re set up there on your settings the next part is just setting up the form which is easy. You’re either going to be more volume or higher intent as your form type more volume is for people like less qualified cold traffic. So these are people who are coming through the funnel you’re going to get more of these people to convert. They could be less qualified as far as a lead is concerned whereas with hire intent. You’re making them go through a extra step you can see it added review screen here Facebook Lead Ads.

Where it actually makes them review the information they submitted any extra steps. This is something for you guys to always keep in mind whenever you’re creating an ad every extra step you add whether. It’s submitting their first name and last name in two separate boxes for submitting their first and last name in one box that’s an extra step right that could keep someone from submitting their information and usually does so keep that in mind you know if you want higher quality leads and this is what you want to use if you want just as many leads. I eat cold traffic that’s what you want to use here but for higher intent. I recommend using this objective or form type when you want to re-target people. who have already visited your site or engage with your brand previously because you know they’re already qualified now. 

We’re going to find the most qualified leads out of you know the traffic or the audience that. We have set next is your intro boom you’re just gonna come down here you don’t even have to have this it is optional. You don’t want that up there if you want it super simple you can update your questions right here you can change this little headline that’s existing right here. You can add more information kind of up to you what you want to do you can use the image from your ad so if we turn this back on you can write a headline that’s gonna pop up right here so you know super cool download so the key here is whatever. You wrote in the headline of your ad copy right so if we close this down and we go out let me save. we’ll come back to the save whatever. You come back over here this little copy section right here the text here and the headline here needs to be very very closely related to the copy that you’re going to include in this form Facebook Lead Ads.

Why because again copy it needs to be consistent whenever you’re going from the one step to another step in your campaign it always needs to be consistent and the message needs to be clear the call to action needs to be clear the last thing. I can give you guys as a piece of advice is if you’re getting a ton of people in traffic to that lead form but nobody’s converting then that means you know a couple of things number one it just and usually. It’s that the offer is not good enough people are not interested in whatever the offer is that. You’re trying to offer them. They’re not converting that’s if you’re getting a ton of traffic and no one’s converting they’re not finding the offer you know relevant or if you’re getting a ton of impressions on the ad and no one’s clicking through but you know. It’s a qualified audience right you know people who. They’ve already submitted their emails to a list on your email list right so you know they’re qualified but none of them are converting through to the next step or setting an appointment well in that case. 

Your offer might not be enticing enough so maybe consider adjusting your offer but whatever. You told them you were gonna offer on that carousel ad or the image or video you need to make sure the copy remains the same here right so if you do that you know free download if this if that’s what you say on the main page you need to put it here download or you know whatever right. I recommend using an uploaded image meaning you’ve created a separate image from the images used on the on the actual ad otherwise it’s gonna use images used from your ad alright that just makes it a little more customized a little more unique and more engaging you can in paragraph or bullets so for example. I could do you know get twelve thousand dollars in value. I could do you know tons ton of free stuff you know whatever to try and sell whatever it is that Facebook Lead Ads.

We’re trying to offer them okay next is questions and this is where you actually the questions you’re going to send over to your CRM or to collect in your lead form so the cool thing is you don’t have to collect email if you don’t want you could do phone numbers if you want phone numbers alright. you don’t want to do full name you can unmarked that new first and last name it’s completely up to you what you want to collect right just remember that every step you add in means. They’re less likely to convert and from there. You’re going to do you know if you want to add custom questions so for example where do you live right fora real estate agent.

Actually I don’t want to do that for that. I want to do a multiple choice where do you live you do Atlanta Buck head another state right and then you can see right here you drop it down boom. They can select those options on the form then what you could even do from there to make it even more you know whatever information. You’re trying to collect that’s why these what needs to go in there but you could say you know if you selected another sorry for all the typos another state above which state do you live in and then they can write in a short answer right and that’s gonna go to your CRM next thing is your privacy policy make sure that you actually have your privacy policy so you know you just want to type in privacy policy. You actually have to have one on the websites your client needs to have a policy attached at the bottom of their website somewhere that you can link to in this form otherwise Facebook will not let you run their ads also if you have if you deal in the financial industry or with alcohol drugs or any other heavily regulated industry. 

There are probably some things that you need to take into consideration with Facebook’s privacy disclaimer so make sure you read their rules and then if you have a custom disclaimer you need to add you need to add that there finally the thank you screen. This is where you actually just set up to thank you give them other information hey make sure to check your email and whitelist our blah blah blah so that we you get all of our stuff you can do download. If you want to actually put the download right here and then you can put the website link to that open public link right there you know with download load now and then boom. You can even do you know call business you can see it does phone so call us and then you put in your phone number right there whatever the area and the phone number and then that’s it make sure that you name your ad right that’s about it name Facebook Lead Ads. 

It you’re gonna save it and you’re gonna finish it and then you’re gonna check for stuff that you missed because. I was doing this on the go finish well and now you can see our ad our lead generation form is set up. This is what people are going to see. When they go through it there will be images there when you guys set those up all of the other information set up boom. We click confirm now the next step guys is understanding how to find your lead forms edit them archive them find the leads and download them and integrate it with your crm right so let’s talk about that really quickly first thing you need to do is go to pages. You’re going to click business manager and then you’ll navigate to your business page from there once there you’ll either see publishing tools up here or you’ll click right here and then click publishing tools that’s gonna load your publishing tools options and all of your lead form options for your campaigns and for land forms created you’ll see right here lead ads forms right here right 

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