I shouldn’t even have to tell you how important it is to be Facebook marketing your business on social media platforms especially Facebook Facebook is the number one social media platform and there are actually 1.5 to billion people that log in on a daily basis these are people who are active every single day. I don’t really need to go any further into why it’s important to be on Facebook really the question you need to ask yourself is Facebook going to be the platform for meis it going to be effective should. I run a content approach or should. I use an approach does it really matter. I’m posting every day or not so we’re going to talk about some of those questions or really all of those questions in this Article so you have a better understanding of what type of setup or strategy or approach. You’re gonna want to take for your Facebook campaigns so PS make sure you stay tuned to the end of today’s Article we’re gonna give you a full training on Facebook ads that you can get outside of this we go even more in depth and how to run your campaigns how to strategize how to set them up. You’re gonna want to make sure you stay tuned to the very end as well and last but not least before. we jump right in if you want to get mentorship for digital marketing for starting your own agency for building up that agency we actually have a mentorship program.
Read More Google Tag Manager
What we’re gonna do is we’re gonna start giving away mentorship programs on every single Article. I need you to dois at the end of this Article once. You’ve finished watching it leave a comment right below just mentioning what you learned from this Article what was your biggest takeaway from this Article so make sure to leave a comment right below this Article and we’re gonna select one of the comments the best comment is going to win the digital marketing school mentorship program for three months so make sure to leave that below. We’ll pick a winner and let you guys know who it is okay everyone so the first thing that you’re going to want to actually know about running Facebook pages or running ads anything like that is that you actually want to be using business stop facebook.com as the platform. You login to manage your account okay and the reason.
Why is because this is where all of the backend features and functionality and management really happens marketing agencies people who really know. They’re doing withFacebook first and foremost use the backend manager this is the platform that Facebook built specifically for businesses trying to run Facebook pages so that’s the first thing. I want you guys to understand so business.Facebook.com. You’ll go ahead and set up your account there and then attach your facebook business page and that’s. Where you’re actually gonna manage everything now once you get inside business manager there’s a couple of things. You’re going to want to do first and foremost get your page setup properly. I mean by that is make sure the business name is good. You’re a local business you need to get this gray checkmark we have a Article on getting the gray check mark verification badge.
Facebook Marketing from Beginner
So go check that out if you don’t know how to get that but you’re gonna want to get your gray badge if you’re a local business that just shows people that you’re a legitimate business it’s gonna help you rank higher in facebook search results. So we’ll go over here right here into this about Cereal Entrepreneur section so you wanna number one put something in your story using relevant keywords write digital marketing school Cereal Entrepreneur Building your online work or ever business also you have the About section.
I want to mention about the page is that you actually are posting content that uses your keywords as well so if I were to type in digital marketing school again on Facebook and actually segments it by posts so right here you can see posts that are popular and related to digital marketing school stuff the last thing. I want to mention about this whole page setup an optimization side of things is getting to engage engaging with people who engage with your page when you get engagement Facebook actually recognizes that and that means that the post is performing well so Facebook’s job is to promote posts show posts to their viewers that are going to be relevant to them. They’re going to care about and engage with because that’s ultimately Facebook’s job is to provoke engagement but it’s also going to help your organic reach meaning Facebook doesn’t give a lot of posts out to people from business pages why because people didn’t come there to see business posts.
You need to ask yourself the next question which is are you considered a professional style servicer product or are you in. I call the entertainment or pleasure style services or products or business industry and the way you want to ask yourself that is not based on the actual product itself or the service itself but how it appeals to your market. I mean by that’s if you look at an attorney an attorney services usually aren’t very appealing you can’t create a ton of content about that on a social media platform that’s gonna get a ton of engagement. But if you get a really cool salon that’s doing all of these crazy hairstyles like.
Facebook Marketing for Advanced
I know you guys have seen Articles of like the hair going on fire and they’re like torching it right that is something that’s more visually appealing and even if it isn’t something crazy like fire still girls looking at other hairstyles is more visually appealing than an attorney trying to sit there and get you to buy their services so really the point. I’m trying to make is if you are in the professional service arena really. You’re going to want to spend most of your money on with Facebook is going to be ad campaigns and primarily remarketing campaigns you’re not going to run a ton of cold traffic campaigns on Facebook if you have a large budget then you’ll use some of that budget to actually run awareness campaigns like building awareness about your business in the local market. You don’t have a large budget again you’ll want to stick with just running you know really well-thought-out remarketing campaigns on the other hand. You are in that pleasure or entertainment style category where the product or service.
You’re selling is appealing and so let me give you guys another example a real estate agent even though they are considered more professional as far as their actual service their service and their product. They’re selling is visually appealing the content is appealing to just about anyone right everyone loves a good looking home. So they could actually kind of fall in that pleasure or entertainment style category a business okay but we look at things typically like food salons personal trainers and gyms their content is super super appealing or any type of sporting eventor just place that set like a rock climbing facility that would be something cool and visually appealing. We can create a ton of cool content about and run traffic campaigns vine to get people to buy those products and services through more remarketing obviously on Facebook Know that you understand that those two things right is it a b2b or b2c and are you a professional or an entertainment style business the next thing you’re going to want to ask yourself is how large is the audience in your area are you in a large city or a small city you’re in a larger city than you will have a lot better chances of creating decent audiences if you’re in a city of only 20,000 people it’s gonna be pretty difficult for you to create large enough audiences on.
Facebook to run those campaigns what so that being said you need to make sure. You are in a smaller area you have a lot of basically engagement happening on the page as well as sending people to your website to create large enough audiences to remarket to now that we understand all of those main concepts let’s talk about running contests running ads actually creating and planning the ads strategy and even a little bit about how to engage and get more comments and really just better quality content for the people. You’re trying to reach okay so the next thing we’re gonna talk about really quickly is contest and the reason why we even want to talk about contests because everybody tries to run a contest on. Facebook and a lot of people don’t have success some people do have success. It’s really about the planning of your contest so it comes down to a few things number one. You can do a contest over multiple dates and do multiple small giveaways.
That will ultimately lead to a large group of engagement over a longer period of time so what we did back in December of this year was we did the twelve days of marketing contest and for 12 days we did mini giveaways and we actually had other influences in the industry give away some of their products and services we had outsourcing giveaways course giveaways training giveaways all kinds of stuff that we gave away all of these people actually became leads in our email sequences later on alright so this is a really effective campaign that generated tons of leads. I think we had I think by the time it was done we had over 750 new leads generated from this campaign and we hardly spend any money on advertising if a contest doesn’t work.
You’re not getting the results you want from a contest the biggest thing. I can tell you is that usually it comes down to the offer you can see there’s nothing special about this Article it’s just me in my office talking kind of rocking back and forth I don’t know. I was rocking it’s basic it was actually kind of the same copy that we use the entire week right but we had tons of engagement so really quickly guys have you run a contest in the past if so what was the contest and did it work did you get the amount of engagement and leads that you were hoping for or did you not if you didn’t why do you think the contest didn’t work out well leave that in the comments below. I’d like to help you figure out why okay the next really big topic. we want to talk about is going to be listening and engaging with your audiences not only to get to make sure that your audiences get what they need but also because it’s gonna help you figure out what types of content that you can actually post on your page that people are going to care about. I’m gonna go into three tools here really quickly that are gonna help facilitate.
The first tool I want to talk about though is Google Alerts and what I can actually do is I can go in here and Ican type in an alert a keyword so let’s say social media marketing is something. I want to get alerts on right so I can get some preview can see the previews right here and it will actually send me alerts every single day on new topics coming out about social media marketing. You can see that it’s going to give you information that’s coming out so this is gonna help you do one of two things either one help you find really cool ideas to create new content or number two find things that you can actually use to create new lead magnets with to attract new customers. The next tool is gonna be Hoot Suite and you guys are probably very familiar with Hoot Suite but in case. You aren’t it allows you to do things like add your facebook business page or Instagram your Twitter account all into one platform.
where you can schedule posts but not only that you can see where people mention you you can see comments that people are leaving on the page post everything that you need to manage as far as your page can be brought into one location so it makes that part of managing all of the comments and everything in one place a lot easier the last tool. I’m gonna talk about is like Reliever and like Reliever is a tool to get an idea of how a page is performing overall so you can see Nike. I do want to mention guys is that not all of these metrics are 100% so for example like it says unlike Eliezer says that my response rate for serial entrepreneur is only like 55% but if you go over to Facebook.
You can clearly see that it says we have a 100% response rate right so not all of them are exact but it does give you a general idea of for example how often people are posting what their post length is how many pages have liked your actual page right or how many pages sorry your pages actually went out and light right so it gives general information about a facebook business page and how it’s performing. I recommend checking out these three tools. We have a list of not only these three tools and explanations that go even more in-depth but if you want to see other tools we actually made a list of ten of these tools.
So if you’re interested in seeing that check out this Article in the top right hand corner and that’ll take you over to show you all of the monitoring tools that you’re gonna want to be aware of the next thing that we actually want to do is start running at here’s the thing guys Facebook is great. You don’t have your Facebook ads running then you’re really not using the platform to the best of its ability greatest part of Facebook is using their back-end manager the Facebook pixel which is the piece of code that you actually put on your website which allows you to track if people have come from Facebook to your website.
They have a Facebook account and have visited your website you’re able to remarket those people right so you need to have a strong ad strategy but the issue is most people don’t actually create ad campaigns the right way alright and this is getting more into the advanced level of Facebook marketing because everybody knows. We need to setup a page. We need to have our information there we need to post interesting stuff we need to engage with the people who are engage with our posts and send us messages the more advanced stuff comes into when you want to start running ads on Facebook okay and so the first thing .
You need to start doing is creating your Facebook campaign map alright this is. I call the campaign map and the campaign map shows you exactly what’s gonna happen from cold traffic all the way into consideration stages of the sales funnel and then all the way down through to conversion and even the follow up after conversion sopost purchase follow up alright and so this is what most people do not plan out. It’s why their ad campaigns never really do anything which means that their organic reach isn’t going to increase which means they’re never finding new leads new customers which makes them think that Facebook sucks Facebook does not.
We’ve proven this several businesses out there proven this marketing agencies prove this all the time you have to go through the proper steps to set up your ad campaigns let’s talk about this campaign map and what it is really quickly we actually already have some Articles and we’ve done some training on this. I’m gonna run through this very quickly but what I’ll do is I’ll leave a link right below in the description that will take you over to creating the Facebook campaign map so that way you can get a better idea of what to do alright guys so this is the campaign map like. I mentioned and what you have to understand before you even start doing this is your business going to use Facebook to drive cold traffic if it’s not those criminal attorneys or those professional style services that we mentioned in the beginning that don’t have as good of results with Facebook Campaigns or at least using it for cold traffic those are the businesses.
where you’re probably gonna start building out your campaigns more down here right these are people who have already visited your website that’s what this product page is or they’ve added something to cart right these people uphere haven’t even necessarily heard of your brand before. They don’t even necessarily know that your business exists so they’re less likely to convertand again with those criminal attorneys or with the accountants and the doctorsit doesn’t always work as well because people are going to search engines to find that information first and then going to the website. Which is why you want to have those remarketing campaigns on for people like those accountants and doctors and attorneys at this first stage all we’re doing is we’re creating Facebook Ads these are the ads on Facebook.
We’re gonna run all rights these are posts right here image posts this is a Article post the Article is pretty much the exact same thing as what is in this blog post right here. We’re doing is this this Facebook ad is directing them to this blog post on our website that’s something interesting to them then. we’re going to do is we’re gonna do the same thing but in Article form over here. We’re gonna create custom audiences based on whether people visited this URL or whether they view 25% or more of this Article another thing that second point. I Wanted to make guys is the fact that you do not have to follow this exactly okay so the first point is you need to figure out whether you need cold traffic or not the second point is do you need to follow this exact same format or not meaning should. I be doing a 25% plus audience.
I do50 percent of the Article viewed or more or 75 percent of the Article viewed or more. I want you guys to understand basically that this is just a guide itis not an exact science now that we’re driving them through to the blog we’re gonna send them another ad trying to get them to convert and become a lead so that way they join our email list people who don’t convert initially. we’re gonna premarket them again trying to get them to come back and sign up anyway basically people who can become a lead in the last 7 days we’re gonna send them this ad right and this ads gonna be like hey did you know we have this product and we’re sending them to the product page this is where everybody should beat least building something if you’re running any type of ads on Facebook.
You need this section the top section is optional really it’s about whether you’re using it to drive cold traffic or not past that if they hit product pages sales pages contact pages anything like that you need to be remarketing those people because you can’t expect people to buy something after just seeing something one time right sometimes it takes multiple times of you seeing something for you to purchase it. we’re doing here people who visited the product page we’re gonna send them another ad of five reasons our product is awesome. we’ll send them another ad of carousel testimonials a bunch of people who have enjoyed our product then we’ll send them another a do. lf being published in a local newspaper for something that we did that may you know for being the best business in our market right people. Who visited the cartpage or basically visited checkout we can add more ads or create more ads to send to those people who also visited the cart. You’re a service that doesn’t have an order page.
You don’t sell anything on your actual page then you’ll want to set that up for contact pages people who go to contact pages those are people trying to contact you.or they’re interested in finding your information so you can be remarketing to contact pages right here. They became a lead right you could actually consider those in this stage right here hey we saw that you signed up for our email list but never set your appointment would you like to set your appointment now we know that people forget and you’re busy the people who continue to this stage right here. you’re gonna say hey if you submit your appointment today. we’ll give you a free lollipop you know whatever that. you’re going to do you get what I’m saying though you give them some sort of offer to entice them to sign up those people who still don’t submit their offer submit their information or set an appointment after this ad you’re gonna continue through and give them a better offer right and that’s it from there once you get them to come in and they become a customer than you actually want to remarket to them.
so you can get the email list of your clients or for your business and basically upload that email list into Facebook we’ll talk about how to do some of that in a minute. You’ll upload that email list into Facebook and then. You’ll start remarketing to people who have actually become your customer to give them a thank you to upsell themor cross-sell them another product or to get a review most people have the hardest time getting reviews from their customers but if you just run a simple ad campaign to people who have already become your customers and set it to say you know 14 days after they purchase saying hey what was your experience like did you like. It create a Article and send it to us. We’ll post it so that way all of our other fans can see just make sure that you’re planning your ad campaigns and then once you get them planned you create them and set them up but once you set them up. You’re checking up on them and analyzing them and determining okay do we need to make adjustments do we need to get rid of the campaign or create a new campaign altogether so that’s simple from there you’re going to go through and you’ll say okay well what’s the objective.