It is the process of gaining traffic or attention through social media sites. So social media is definitely the fastest growing trend in the history of the world. Be it YouTube, Facebook, Twitter, Instagram…people are spending a lot of time on these platforms. The best part is that this sector has grown faster than the internet itself. Thus, the exponential rise of social media. And with so many people, millions and billions of people are spending so much of their time on social media channels social media marketing becomes a very important way to drive customers to your business. Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, YouTube marketing and all of them are giving amazing airways. In today’s video we’ll be going through today’s popular social media channels, how to market to them, what kind of audience you should market to, and what should be your strategy for your social media marketing.
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So let’s first start with why do we even need social media marketing, right? There are many reasons why you should incorporate social media marketing in your business. The first is reaching targeted, niche-oriented audience. You’ll be surprised what kind of targeting you can achieve in these social media channels, also social media is an amazing channel to increase engagement and response. And it is the perfect channel to create trust,credibility and a relationship with your audience. Now in today’s work ways, there’s so many competitions, the only way to distinguish yourself is to connect to the emotion of the customers or the prospective customers or your audience. So social media has a vital role in creating trust and credibility.
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And definitely a very important trait is viral sharing. If you post a viral, then you can easily drive up- the best kind of marketing is when people start referring their services or products to their friends. And this is where viral sharing comes into play, people will share your content and you’ll reach a much newer audience which you couldn’t have reached. Social media is also a very important channel to increase website traffic, and building conversions, now we will be talking more about conversations about what they are, how to set up our Facebook Ad section. Even if a brand is nameless, let’s say you’re a startup, if you’re opening a new website or a new business. So social media is an amazing platform to create a brand on the internet, to introduce your services or product to the market for the first time.
And see even the response rate. There are so many benefits with social media marketing. Now definitely the usage of social media has increased a lot, you can see by the graph itself, like how many people are consuming social media channels. Around 60% people are opening WhatsApp more than once a day, you can see the similar trend on Facebook and YouTube as well. So these graphs are really giving really important insights that the use of social media is so lucius. So you don’t just start social media marketing by choosing a platform and start paying for ads. It doesn’t work like that. You have to have a plan.
You need to first understand your business goals. If you’re a B to B company, that means business to business company, to B to C company, business to customer company… you need to first align your goals, to the kind of strategy you are looking for. If you’ll just start a social media campaign without a social strategy, then in the end you’ll just end up losing money. So this is where the first step of creating a customer avatar is extremely important. You need to know exactly where your customers, what kind of customer is the perfect customer for you. Also there are some common questions that you should ask yourself in defining your social media marketing. Like what are you hoping to achieve in your social media marketing. Is it brand awareness, is it conversions? The second most important question is, whois your target audience? If you’ve never defined your audience clearly,you will never be able to make a profitable social media campaign. The better you know your audience, the better results you’ll get from your social media marketing. So you should know exactly where your audience is hanging out. Like are they on Instagram, are they on Facebook?
So as you can see in the graph here, thislist downs the various contents people share the most. And you can see that infographic is something that people tend to share more compared to the other kind of content. But yes listicles, like top ten list articles have always been in various viral websites like ScoopWhoop.com or Buzzfeed.com. Video is something that’s getting popular in 2019, and I’m sure in the coming years as well, video will be highly popular. You should also know about the social media trend. The first is definitely the organic reach is going down. Now social media platforms want to make money. Like Facebook, the only way to make money is through advertisements. So they are making it increasingly difficult for businesses to create their audiences organically Social media marketing.
Social media marketing So they want businesses to pay money to reach their audience. Even earlier on Facebook page- let’s say you have 10,000 people who like the page, if you used to post you will be able to reach a big amount of audience. But nowadays if you post and you are not boosting your post, you won’t be able to reach a big number of- even if a lot of people are actually following you. So social is moving more towards “pay to play”. The more money you’ll be paying, the bigger the reach of your campaign. Social media algorithms will always prioritize the advertisements. So the more businesses are willing to pay the better reach you will get.
So now many people ask me about which is the best network for their social media marketing, many of you must already know that there isFacebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn and there are so many others likeReddit, even Quora is getting popular these days. But the answer to this question of which is the best network, there is no correct answer. Images will get a much higher click rate compared to written content, so whenever you are targeting Facebook as a social medIt all depends upon your strategy. There is no such thing as a best network. At the same time you should know what your goals are, from this social marketing campaign. Let’s start with the most popular channel that is Facebook. Launched in 2004, and approximately 2 billion people are actively using Facebook… I can give you so many different stats butFacebook is the big daddy of social media marketing. In my experience, especially for marketers-digital marketers- Facebook is like the best platform to market on.
It has the most targeted ads. And if you’ll be looking at a Facebook ad video, you will understand the kind of targeting options that Facebook gives. You’ll be surprised by the ways you can actually market your products. You’ll start to see the kind of power a digital marketer has in influencing a person into making a purchase. That’s the kind of power, Facebook advertisements. You can be asked specifically defining your customers down to the socks that he’s wearing. Yes, that is the power of Facebook ads. I’ll be covering Facebook ads more in detail in our Facebook ads video.ia channel, you use more visual contents like images, videos, etc. And also you can use user-generated content,like give the readers a chance to share something about themselves by offering them a conversation starter.
And also you have to have some personal touch when you’re going on Facebook ads as a social media marketing channel, it is- respond to people’s posts, comment on them, help them out. You can also create a more personal touch by sharing things about yourself but also you have to keep- maintain an extent to which that you can share. And in the end it’s all about trial and error, try different things and see which ones are working for your audience. So should you be on Facebook for your marketing channel? If you’re thinking of creating more leads,in my experience I’ve seen that Facebook can be used by all the businesses out there. Because there’s some kind of advertisement,some kind of branding or conversion funnel were you can start. Just the amount of targeting that Facebook Provides it becomes a paradise for a marketer.
You can increase the website traffic, you can increase the brand loyalty, you can unread targeting ads, you can do so many things inFacebook. So if you haven’t started using Facebook,make sure you start. Now let’s talk about Twitter. Twitter also has 3 billion plus user accounts. And 330 million active users and all the otherstats like 80% of Twitter users have mentioned a brand in a tweet. So specially for brands Twitter is an amazing platform. Just like I told you that whenever we talkabout Twitter it’s more related to brand awareness, so if you’re a starter if you are just starting out, then you can consider Twitter as a marketing channel. And also specifically in online reputation management, Twitter is an extremely effective channel.
To connect to the customer query, to take their feedback, respond to their feedback and also handle their queries, so I thinkTwitter can be an extremely amazing channel for online reputation management. You can also try various other strategies like running a conversion campaign or driving traffic to your website. But compared to Facebook, that won’t give much better arrow around Twitter. So if you’re just starting out in social media marketing, then I would recommend you to start with Facebook and then move on toTwitter. Now Instagram is supposedly the new Facebook,these days people are moving away from Facebook and going more on Instagram. Because of the more visual content and also the video content is really dominating on Instagram. The growth of Instagram has been exponential,after Facebook acquired Instagram it has really exploded. And it has already killed Snapchat. Snapchat used to be its competitor, but now almost all of their features are available on Instagram. Then again almost 40 billion photos are shared to date and 4.2 billion people are liking the posts. 500 million plus Instagram accounts are active every day. So the data is amazing. And the best part about Instagram is the visualcontent. And people respond much better to visual content compared to a textual content. Just like Facebook you can use it for everything. Be it targeting ads, be it generating sales,be it brand awareness and especially the influence of marketing.
The influence of marketing has exploded in Social media marketing 2018 and I am sure that by 2020 as well, influencer marketing will keep on dominating the social media channels. Especially Instagram, so whenever you are learning Facebook Ads, you can select the placement on Instagram as well. So the same ad will be shown on both Facebook And Instagram. I’ll be showing you this in our FacebookAds lesson. So you should definitely consider Instagramin my opinion. It’s an amazing channel to get conversions,for brand awareness, for any kind of advertisement. So now let’s talk about YouTube. One trend that has been dominating the marketing world is the video. Even on Facebook, videos have been given higher preference compared to images or text and also just like the impact of videos is much higher than an image.
And also after this huge video reliance with people having access to high speed internet, YouTube has started to dominate the Indianmarket. So why should you be using YouTube? First of all it captures attention, because video has always been more powerful compared to any other channel of marketing. And it is high traffic volume, YouTube is the second most popular search engine after Google, it has massive traffic. There are multiple ways to advertise, you can go for the advertisement you can also do an influencer marketing, but collaborating with the influencers who have the kind of audience that you are looking for. And the best part about YouTube is that thevideo creates much more influence compared to images or text, personally for me, I’llbe focusing a lot on YouTube this year Social media marketing.
I’ll be running advertisements and we’ll be trying various strategies to see which one is working for me. So I would recommend for you guys to use YouTube as well, in your advertising campaign. Now let’s talk about LinkedIn. LinkedIn is very popular especially in the professional world space. And total amount of LinkedIn users are 500million so it’s not a small number. People think it’s not that popular, butyes, LinkedIn is an extremely popular website. One very popular question is, is LinkedInworth trying? Honestly in my experience and working with clients as well, I’ve seen that LinkedIn gives much better results if you’re going with B2B, when your target customers are more businesses and not B2C. LinkedIn also gives you a lot of precise targeting options so you can target your prospect customers in various ways Social media marketing.
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You can also use LinkedIn groups to establish your business as an expert on certain topics. If you’re just starting out with social media marketing, then I won’t recommend you to go directly into LinkedIn. I’ll still recommend you to first try, atleast the Facebook and Instagram, and once you’re familiar with all those platforms then you can move on to LinkedIn and try this one. But if you’re a B2B company you can directly go into the LinkedIn Ads. And I think they’ll be the best kind of advertisement for your business. There was also a survey done on the effectiveness rating for the B2B social media platforms. And LinkedIn came up with the top. So especially with the B2B businesses, LinkedInis the perfect opportunity and the perfect social network to drive their customers. Now let’s talk about Snapchat. It gained a lot of popularity, but recently it has been going on a declining trend because Instagram is dominating the market. And almost all the features of Snapchat are also available on Instagram.
Not all of them, but still Instagram has takena big chunk of the Snapchat audience. Going with the numbers, approximately 300million monthly active users. More than 10 billion daily Snapchat video views. And active Snapchat users open the app 18plus times every day. So the numbers are really good and speak for themselves. So should you be doing Snapchat. Well if you’re target audience is young,if you are going for a very young audience maybe 15 – 18 or 15 – 22. If you’re targeting millennials, then Snapchat Is the perfect network for you. If you are owning an ecommerce store or targeting females specifically, because Snapchat is more dominated by females, young females Social media marketing.
I know about an ecommerce store that made a killing on Snapchat and Social media marketing. They were targeting some kind of makeup products and they were heavily advertising on Snapchat. I think they are making millions of dollars per month just through Snapchat ads alone. So if you’re targeting millennials, if you’re targeting young people, Snapchat should be in your priority list. When we talk about B2B, I won’t recommend you to go for B2B on Snapchat. One other area where you can use Snapchat is brand awareness. Because again it’s a visual content, the“stories” are videos in nature. So it will create a much more powerful impact. If I would have to give you an order of how to start your social media marketing, then I would recommend you to go for Facebook alongwith Instagram.
And then slowly move on to YouTube as well,and then you can try the other networks like LinkedIn, Twitter and Snapchat. And see what kinds of results you’re getting. And then start pushing more budget to threads that are giving you the best returns. So here are the social media metrics that you must measure. So first of all anticipate growth by counting your followers, so the first thing I would recommend you do is to count the likes in your content creation. So let’s say you have created 10 differentkind of content phases. So make sure you check which content is getting the best kind of engagement. Which content is liked by your audience so that you can create more of such content in the future.
Also keep on the user comments because these will give you a very good idea about what people are looking for. How are they interacting with your content. Or maybe some, new content ideas as well. Content share is another very important metric because you need to know how many people are actually sharing your content to their friends. So these are the few metrics that you can keep a track on whenever you’re doing you’re social media marketing. So now I’ve listed various of the tools that you can use to create an effective social media marketing campaign. First is Buffer, Buffer is used for social media scheduling. So instead of posting on individual networks,you can directly integrate all the social media networks like Facebook, Twitter, Instagram All of them on Buffer. I just post once, and the post will be posted down to all various networks. BuzzSumo is one that we’ll be using for finding good content ideas. It is another important and amazing tool. Canva can be used for creating beautiful graphics data for free. So make sure you check all these tools out and see which one suits you the best. The first three I personally use so that’s why I’ve added “recommended” onto them. So guys this was a short video on social media marketing. Personally for me, whenever I talk about social media, I primarily focus on Facebook Ads along with Instagram.
And we will be covering that in detail in the future lesson. So make sure you watch that video because that’ll be highly comprehensive. And I’ll be going through a lot on how to make effective a Facebook Ad. Hey guys, I hope you like this overview of social media marketing. In the next lesson we’ll be covering Instagram Marketing. How you can start and skill an Instagram account in a very few days. Guys, I have some good news for you. I am giving instant access to all the rest of the videos. You don’t have to wait for 20 – 30 daysto see the rest of the videos. All you have to do is click on a special link below this video and sign up on Teachable.com and you’ll be getting instant access to all the rest of the videos. So all you have to do is, click on the link below and sign up for Teachable.com.